How Mainstream Media Can Still Effect Social Change

How Mainstream Media Can Still Effect Social Change
The Globe and Mail’s series, "Unfounded", about how police handle sexual assault allegations is an example of how the media can lead social change. (The Conversation Canada), CC BY-SA

While there is much to critique about the news media in this age of “post-truth” within a landscape dominated by a handful of media conglomerates, we need the press to hold our leaders and institutions accountable.

Locally, when the occasion calls for it, we should laud the press. The Globe and Mail’s series Unfounded is one of those instances.

The power of the press cannot be underestimated, both in terms of the positive and negative impact of news coverage. The Globe‘s Unfounded series worked in a progressive way to bring under reported issues to light. Focusing on cases of sexual assault reported to but dismissed by the police, Unfounded showcases the power of the press to effect social change.

Based on a 20-month investigation of police records of unfounded cases, the series, spearheaded by journalist Robyn Doolittle, revealed that one in five of every sexual assault cases reported to the police is documented and dismissed as unfounded. Doolittle was able to gather this data after sending hundreds of freedom of information requests to police jurisdictions across the country. What she created is more than just a shocking statistical profile of such cases.

Data + personal stories = powerful combination

The series, which recently won a 2017 Data Journalism Award for “using data to expose systemic failure,” represents a stellar example of investigative journalism. Doolittle augmented the statistical analysis with stories that she gathered directly from women who had been assaulted and whose complaints had been dismissed by the police.

However, it is the reporting of the series and its presentation in the months following the investigation that is also noteworthy. Rather than bury the story in the back pages, the Globe headlined it on the front page, not once but regularly, throughout the series.

I am a long-time researcher of Canadian media and I believe this is in stark contrast to the usual reporting of newsworthy stories. Generally they appear once or twice, or are embedded in the coverage. They disappear not only from the newspaper but also from the collective memory of the readers. Repetition, in this instance, worked to keep the story alive in the public imagination, and also in the minds of policymakers.

Added to this, the Globe inserted a compelling and personal angle to the reporting. On a daily basis, it profiled an individual story of a woman whose case was unfounded by the police. This insertion worked to humanize the story. More than that, the publishing of such stories, on a gradual basis, profiled daily, also worked to keep the story alive and in the minds of the audience.

 Get The Latest From InnerSelf

Thus, the structural angle (the statistics), coupled with the stories themselves, both collectively and individually, along with a regular publishing schedule, captured the complexity and nuances in a manner that was highly effective.

Policy-makers took note

It was not surprising then to see the rippling changes that occurred following the publication of the series. Not only did different police forces commit to reviewing the unfounded cases in their files, but Statistics Canada also committed to collecting data from different areas of the country. Politicians also promised to allocate more funding to gender-based violence and to hammer out a consistent strategy for dealing with sexual assault cases.

Recently, Ottawa police made an arrest based on information revealed in the Unfounded series.

The Power Of Investigative Journalism

The Globe’s Unfounded series reveals the power of investigative journalism. The paper’s current series on physicians’ abuse of the medical system through double dipping promises to be just as revelatory and hopefully, game changing. If the Globe were to tackle issues of racism, Islamophobia and other such forms of violence with this innovative style of journalism it would fulfil the proper role of news — to inform and educate the citizenry.

The ConversationStill, one cannot evade the reality of the contemporary media landscape. With the increasing prevalence of social media as the conduit through which most news is consumed, series such as Unfounded don’t often get the air time they deserve. Instead, condensed bite-sized pieces win the day and long-form journalism remains a pastime of the few.

About the Author

Yasmin Jiwani, Professor of Communication Studies, Concordia University

This article was originally published on The Conversation. Read the original article.

Related Books

{amazonWS:searchindex=Books;keywords=Investigative Journalism;maxresults=3}


follow InnerSelf on


 Get The Latest By Email



Why Donald Trump Could Be History's Biggest Loser
by Robert Jennings,
Updated July 2, 20020 - This whole coronavirus pandemic is costing a fortune, maybe 2 or 3 or 4 fortunes, all of unknown size. Oh yeah, and, hundreds of thousands, maybe a million, of people will die…
Blue-Eyes vs Brown Eyes: How Racism is Taught
by Marie T. Russell, InnerSelf
In this 1992 Oprah Show episode, award-winning anti-racism activist and educator Jane Elliott taught the audience a tough lesson about racism by demonstrating just how easy it is to learn prejudice.
A Change Is Gonna Come...
by Marie T. Russell, InnerSelf
(May 30, 2020) As I watch the news on the events in Philadephia and other cities in the country, my heart aches for what is transpiring. I know that this is part of the greater change that is taking…
A Song Can Uplift the Heart and Soul
by Marie T. Russell, InnerSelf
I have several ways that I use to clear the darkness from my mind when I find it has crept in. One is gardening, or spending time in nature. The other is silence. Another way is reading. And one that…
Mascot for the Pandemic and Theme Song for Social Distancing and Isolation
by Marie T. Russell, InnerSelf
I came across a song recently and as I listened to the lyrics, I thought it would be a perfect song as a "theme song" for these times of social isolation. (Lyrics below the video.)