Are Your Kids Hooked on Advertising?

TED TALKS - Published on 11 Mar 2013

Author and activist Anna Lappé (daughter of Frances Moore Lappé, author of Diet for a Small Planet) takes on the billion-dollar business of marketing junk food, soda, and fast food to children and teens. With diet-related related illnesses alarmingly on the rise, pervasive marketing of junk food to kids is downright dangerous. The food industry says its up to parents to raise healthy kids. Lappé agrees, that's why she says leave parenting to her -- and the millions of moms and dads trying to raise healthy kids. Learn about the dubious marketing tactics of the junk food giants and the ways you can fight back to promote kids' health.

Anna Lappé is a national bestselling author and a founding principal of the Small Planet Institute and Small Planet Fund. Anna's most recent book is Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It, named by Booklist and Kirkus as one of the best environmental book's of the year. She is the co-author (with her mother) of Hope's Edge, which chronicles social movements fighting hunger around the world, and Grub: Ideas for an Urban Organic Kitchen, with seasonal menus by chef Bryant Terry. A popular educator about sustainable food and farming, Anna has participated in hundreds of events, from hosting community dinners to delivering university keynotes to emceeing a food-focused fundraiser at Sotheby's. She is currently the director of the Real Food Media Project, a new series of myth-busting videos about the real story of our food.

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Recommended Book:

Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It  --  by Anna Lappé.

Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It  --  by Anna Lappé.Nearly four decades after her mother, Frances Moore Lappé, published Diet for a Small Planet, sparking a revolution in our thinking about the social and environmental impact of our food choices, Anna Lappé picks up the conversation, examining another hidden cost of our food system: the climate crisis. From raising cattle in industrial-scale feedlots to razing rainforests to make palm oil for Pop-Tarts, the choices we make about how we put food on our plates, and what we do with the waste, contribute to as much as one third of total greenhouse-gas emissions. Lappé exposes the interests resisting this crucial conversation while she educates and empowers readers and eaters committed to healing the planet.

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